MacMillan Business Business-Driven Research & Development: Managing Knowledge to Create Wealth, (Hardcover)
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US$35.86
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by slobbeland-volendam.nl
Free 30-day returns Details
Product details
| Management number | 238664152 | Release Date | 2026/07/11 | List Price | US$35.86 | Model Number | 238664152 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
- MacMillan Business Business-Driven Research & Development: Managing Knowledge to Create Wealth, (Hardcover)
- Author: Palgrave MacMillan
- ISBN: 9780333776506
- Format: Hardcover
- Publication Date: 1999-06-18
- Page Count: 202
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | June, 1999 |
| Pages | 202 |
| Subgenre | Marketing |
| Series title | MacMillan Business |
| Number in series | 0 |
| Edition | 1999 Edition |
| Publisher | Palgrave MacMillan UK |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.50 x 0.63 x 8.50 in |
| Assembled product weight | 0.94 lb |
| Bisac subject heading | Business & Economics |
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